Freelance apparel designer. Six years designing performance and lifestyle sportswear.
- Running
- Seamless
- Training
- Streetwear
Performance is the baseline. Aesthetics and identity have never mattered more.
I'm James, an apparel designer with six years in the industry, working across performance and lifestyle categories from running and training to seamless and streetwear. I take ranges from market research through sketch, CAD, colour and fit to the finished product.
What I can do for your brand
Market Research
Trend, competitor and customer research that shapes what a range needs to be.
Creative Direction
Setting the look and story of a range, from moodboards and colour direction through to launch.
Apparel Design
Performance and lifestyle ranges, from concept and research to sign-off.
Seamless and Knit
Body-mapped seamless garments, knit structures and zoning designed for movement.
CADs and Tech Packs
Accurate flats, construction details and colourways that factories can build from.
Development and Fit Support
Working with product development teams and factories through samples and fit sessions to sign-off.
Portfolio
View all packsOnyx 5.0 Lifting range, Gymshark
From CAD to Product
Every range starts with research. Reference imagery sets the direction, the CAD pins down every feature, and the finished garment has to deliver on both.